The McRib That Saved Christmas? McDonald's Delays Return
If you're counting the days until your next McDonald's McRib fix, there is some bad news: fans
The pork sandwich was originally expected to be sold from Oct. 22 through Nov. 11, but the popular limited-time product will be delayed to help boost sales at the end of the year, according to a memo from the McDonald's Operators National Advertising Fund that was obtained by Ad Age. Unseasonably warm weather last December contributed to a 9.8-percent jump in McDonald's U.S. same-stores last year.
The fast-food chain is hoping the McRib's popularity will help it top this strong year-ago performance.
McDonald's (MCD) will fill the void left by the McRib this autumn by offering a Cheddar Bacon Onion Angus burger as well as a similar chicken sandwich, according to the Ad Age report.