J.C. Penney Releases Father's Day Ad Featuring Two Gay Dads
Retailer J.C. Penney has released a Father's Day print ad featuring a real-life same-sex couple. The ad features Todd Koch and Cooper Smith hugging their two young children. The copy reads, "What makes Dad so cool? He's the swim coach, tent maker, best friend, bike fixer and hug giver -- all rolled into one. Or two."
The ad is the latest example of J.C. Penney's commitment to include the gay community. Earlier this year, the retailer came under fire for its decision to employ the openly gay talk-show host Ellen DeGeneres as its spokeswoman. A conservative group, One Million Moms, criticized the retailer for abandoning "traditional values." However J.C. Penney stuck with Ellen, releasing a statement that read: "Ellen represents the values of our company."