Ben & Jerry's changes name of flavor to support gay marriage
Ben & Jerry's is stirring things up again with its decision to rename "Oh My! Apple Pie!" as "Apple-y Ever After" to support the U.K.'s proposal to legalize gay marriage. A section of the Ben & Jerry's U.K. website explains the name change and provides a link to a Facebook app that lets consumers show their support for the legislation. In 2009, the company renamed "Chubby Hubby" as "Hubby Hubby" to mark the legalization of gay marriage in Vermont.
Social justice is at the core of our values. Since our humble beginning 34 years ago, Ben & Jerry's has been an advocate for equal rights. (Did you know we were one of the first companies in the US back in 1993 that widened our health & employment benefits umbrella to recognise unmarried domestic partners regardless of their sexual orientation?)
In 2009 we renamed our legendary flavour Chubby Hubby to 'Hubby Hubby' to celebrate gay marriage legalisation in our home state of Vermont, in the US. This March as the UK government debates whether to legalise same sex marriage, we've partnered with gay rights organisation, Stonewall, to raise awareness about the importance of marriage equality by renaming our Apple Pie flavour, Apple-y Ever After!
If you think that Civil Partnership is the same as marriage, think again! Show your support and help convince members of parliament that it's time to say 'I do' to same sex marriage!
You can help support this campaign by "marrying" someone of the same sex through our Facebook App or by writing to your MP using this template. (Because everyone is equal and deserves to live Apple-y Ever After!)