10 things you should know about AT&T's new smartphone data plans
Yesterday, I was talking with The Loop's Jim Dalrymple about AT&T's data-capped plans. Like other long-time iPhone users, he didn't seem too concerned after looking at his data usage. I gave him three reasons why AT&T changed to capped plans, to which he asked: "So did you write about that?" No. I had written a long post about AT&T's timing tactics but nothing really that succinctly explained why. So here I'll give five reasons why AT&T changed the data plans.
But first a little preface. Many long-time iPhone users -- at least those with high Net visibility -- don't seem so concerned about the new AT&T data plans. Yeah? Well, that's an easy position to take when you're not affected. You long-timers get to keep your unlimited data plans. Starting June 7th, everyone else is capped at 200MB or 2GB, depending on how much they're willing to pay. Many people on the new plans will carry a psychological burden: How much data did I use this month? I agree with Spencer Ante, who wrote yesterday at Wall Street Journal: "AT&T's pricing shift will test behavior." Keeping that in mind, this post will be two lists of the fives. The other: Suggesting ways AT&T should make the plans better for customers.
Five reasons why AT&T is moving from unlimited to metered smartphone data plans: